GSM Mail Campaign Marketing Mockup.jpg

Marketing

☩ We’re Passionate About Everything We Create ☩

RB Online Email.jpg
 

+ Marketing + 

Our strategy is to immerse ourselves in the life of your brand and the passions of your audience.

We combine these visceral insights, with data science, market research, focus groups, and many of our other top-secret approaches to create, and meet, business goals and marketing objectives. Through targeted outreach and public relations, we ensure that users are reached and conversations of real value are boldly started by your brand.

We switch all the channels on to get into people’s hands, homes, and minds to radically shift behavior. We use cultural influences — to shape cultural movements. In a nutshell? We do the legwork up front to ensure that we get the right messages to the right people, through the right channels.

Engagement & Marketing Mockup.jpg
 
GSM Marketing Mockup.jpg
 
 

Social Media Management

IMG_8556.jpg

Your social media strategy has to be unique. It requires content that resonates with your audience and inspires a personal connection. As more followers like, comment, and share, community management becomes critical. Social media also needs to function as an extension of your customer service, with the expectation that clients be able to send messages to business pages and receive responses to their questions.

We’re all about relevance and conversation. We live and breathe pop culture, current events, and trends. We invest time listening to social signals, paying attention to what’s thriving and what’s not. We understand how to use social impulses to figure out the right social media strategy for your brand. We also take the time to get to know both your audience and your business model so that we can deliver the best content and provide the best customer service.

Inbound Marketing & Customer Relationship Management

Inbound marketing is all about drawing your customers to you, through optimized content and social media. Once you attract your customers and convert them into leads, how you nurture those relationships makes all the difference. Without the right CRM platform and strategy, your inbound marketing efforts can’t reach their full potential.

The best relationships begin with content. It’s our goal to further your brand’s relationship with its customers, through better segmentation and content management. We enable your customers to better automate and manage their relationship with you, while applying our advanced knowledge of email marketing and CRM softwares to create inbound funnels that lead to increased sales.

Google AdWords & PPC

Where and how buyers find ads for your business has monumental value to your branding. It can affect brand associations, influencing how customers perceive the quality and relevance of your product. We also realize that digital footprints can often be different and unexpected. A person’s online interests and behaviors may be very different from their offline interests and behaviors. 

Many traditional PPC strategies fail to recognize these things, but we don’t. Our collective years of trial and error have allowed us to utilize cutting edge tactics to reach your customers. Our unique approach to media buying means we make every impression count. Our advanced understanding of targeting and bidding strategies across most major PPC management platforms means that our PPC management will result in high returns, whether in the form of last-click or assisted conversions.

Social Media Campaigns & Micro-Targeting

Concept is key. The first step in creative campaign development is understanding your buyer persona. Then, determine the channels you want to advertise across. The right visuals and messaging can then be defined to create ads and campaign funnels that will make the most impact for your brand. 

Our core strength is in our exceptional creative capabilities. Creativity in advertising can’t be so abstract that it’s misunderstood, but it definitely has to differentiate you from your competitors. We’re known to push beyond the boundaries of the box, but we never stray so far that we lose or push people away in the process.

GSM Praeda Logo Concepts BC Options.jpg

Print media needs to engage potential consumers and influence them to visit your website or social media page, or download your app. Therefore, your print media needs to be seamlessly integrated with the rest of your brand and digital marketing strategy. We apply this understanding to the print media we design.