☩ We’re Passionate About Everything We Create ☩
But our designs aren’t for us, our clients, or the judges of an award show — they’re for the audience.
And it’s more than providing an optimal user experience. It’s defining brands, considering both the aesthetic and interactivity, standing for something, and creating an overall feel that just clicks. Users won’t give our designs a second thought, because they won’t have to.
We believe in making every impression count. If your brand doesn’t make a bold first impression, the money you’ve spent on branding your business is a wasted opportunity and money down the drain. And if you’re not appealing to and targeting the right audience, you don’t stand a chance of capturing their attention.
As brand consultants, we serve as your digital conscience. We stay up to date on marketing and social trends so we can advise you on how to position your brand and evolve with it. We also play devil’s advocate to your ideas, giving you our honest opinions and feedback, as if we were your potential customers or fans.
Logo & Graphic Design
Your logo is one of the most essential elements of your brand. Often it’s the first impression people have of your brand, and it’s what people visually associate with you long after this first impression. It may even factor into why people buy your products in the first place.
If you’re launching a new business, it’s important that your brand artwork is impeccable from the get go. GSM can custom design a logo or illustration for you that embodies the heart and soul of your brand, appealing to and attracting the right audience.
Product & Package Design
User experience doesn’t stop after your customer orders your product. It extends past when your product arrives at their doorstep. The packaging of your product has an immediate and lasting effect on your customers’ perception and expectations of your brand. Similarly, your merchandise and packaging plays a huge role in continuing to attract customers to your product on the shelves (or your tradeshow booth).
We design your packaging and merchandise to inspire genuine interest, helping you make better first impressions. Packaging and swag should be unique and unexpected, yet still relevant to you and your audience. We can help you bridge that gap, designing your items so that you’ll be in demand and remembered for all the right reasons.
Photography + Video + Animation
Every brand needs video to communicate its message. Whether that message is pure, creative fun or enriched and educational, video is the way to go. It’s become the most shared form of content online (but if the obvious doesn’t convince you - written transcripts can be indexed to boost your SEO, too).
Video production quality also sends a message. It communicates the value and quality of your brand, which sets expectations and affects perception. Having your video produced with the best equipment - lights, cameras, and animation programs - ensures that you’re always promoting the best version of you and your brand.
They say a picture is worth one thousand words. Online, your pictures can be worth thousands of dollars. For e-Commerce brands, your pictures must reflect quality and relevance. If your display art and product photography aren’t up to par, any advertising you do may prove to be a waste of money.
We began as a photography company, eventually evolving into a media agency. Your personal image and brand’s aesthetics are a priority to us because we understand how they have a profound impact on your perceived value.
Print media needs to engage potential consumers and influence them to visit your website or social media page, or download your app. Therefore, your print media needs to be seamlessly integrated with the rest of your brand and digital marketing strategy. We apply this understanding to the print media we design.
We begin with how and where your media is going to be used, using context and purpose to attract and resonate with your customers. Using the same generic messaging everywhere isn’t enough, which is why we customize and optimize delivery for maximum impact.
Data Visualization & Infographics
Infographics provide key information about your brand. They can be essential for growing your sales funnels and reaching higher conversion rates with your potential customers. They can be in the form of a web link, PDF, social media post, or blog - but it’s crucial for your business that they be buzz-worthy.
We design your data visualization and infographics to attract the attention you deserve. Because we know the right visuals and stats to include for any purpose, we can help you present and package the right content to generate some buzz-worthy conversation.
Combining technical know-how with artistic instinct, we don't design for interactivity —
we create interactivity.